On October 23, 2025, I had the privilege of sharing a conversation with Kenny during Chones Party!

Kenny is the founder of POIDH and the SEO expert! You can follow him on Farcaster.

He shared about SEO, AI and incentives.

Here are some highlights!

02:04 The Story of Kenny & SEO

Once you start writing articles on the internet, you start asking “how do I get people to read this stuff?”

SEO is the pursuit of truth online and it’s very hard to find the truth about SEO.

12:29 SEO for content strategy

You need to be producing for what there is proof that people care about.

14:35 WTF SEO

What are the questions that people have around the service you provide?

Based on how people are searching for these things, what do those tools want as a resource to give to people?

20:08 Evolution of SEO, with search & AI

I still do the technical side of SEO, which is optimizing your website for robots that are crawling and organizing your content.

25:44 Content for AI

These AI agents are coming up with their decisions and opinions based on what they see on your different web properties, so you should have them optimized for that use case.

27:54 Paid ads on AI chat bots?

You talk to people who browse Google and they just have blindness for the ad spots.

Overall, humans want that organic recommendation.

30:34 How do brands prepare for AI development

People haven’t given up on searching on search engines completely. 

Set up Google Search Console

SEO is how we measure what people care about on the internet.

32:56 Google Trends on gambling popularity

37:02 What if Chatgpt had a dashboard, like Google Analytics?

If you show people how much traffic is coming in from your tool, they start to value you a bit more.

38:10 WTF POIDH (pics or it didn’t happen)

Its this app where you can incentivize things and you can get paid to do those things and its all onchain.

I want to see something done, and a lot of other people want to see that done, so we’re all going to pull money together, and then anyone can claim it.

POIDH

41:14 Kick flip record & POIDH

44:58 POIDH as micro DAOs

People pull money. They’re trying to do one very clear goal, and when it’s done, it’s done.

47:50 Nerdy governance & POIDH

People want to know that they have an impact.

Give people the ability to get stuff done, even if it’s small stuff.

56:32 Using POIDH for brand campaigns

All these become marketing resources and potential viral clips that I can lean back into and continue to share.

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