Networking for Events and Subscriptions, with Privacy

How I’ve been using Unlock Protocol + Icebreaker to demonstrate ROI for events and subscriptions, without invading attendees’ and members’ privacy.

All the crypto bros are big on privacy! Many use pseudonyms. But, if you suggest some kind of marketing initiative, they want ROI metrics. How the fuck do you do that? Well, I’ve been using Unlock + Icebreaker all summer and I think it’s the answer, at least for now! Shout out to Farcon for doing this first!

Unlock Protocol is a ticketing platform. You can also use it for subscriptions and collections of events, like something reoccurring. It comes with NFTs and the data is stored onchain, which means it’s immutable and transparent.

Icebreaker is an open professional network, kind of like a combination of Linktree and LinkedIn, but users can self-select which information they want to make public and how open they are to new connections. You can connect web2 and web3 information with your personal Icebreaker.

Since Unlock ticket and subscription data is onchain, Icebreaker can pull that data and make event specific pages. This makes it possible for subscribers or attendees to go to an event specific Icebreaker page, even after the event is over, and network with individuals who RSVP’d.

How it works for users:

1. RSVP or subscribe to an event or membership on Unlock Protocol.
2. Attend the event or participate in the membership.
3. Forget to exchange contact information with someone you met at the event.
4. Go to the event page on Icebreaker.
5. Find your missed connection person.
6. Click connect on their Icebreaker profile.
7. Wait for them to accept your connection.
8. Send them a message on one of the communication channels they shared in their profile.
9. If you don’t have an Icebreaker profile, set one up.
10. When you set up your Icebreaker profile, only share information you want public.

As an event or subscription organizer, you’ll want to include the Icebreaker event page link in the Unlock event page description. To do this, you’ll want to:

1. Make an Unlock event or subscription. Start here: https://app.unlock-protocol.com/
2. Once the event page is live, notice the web address. It should look something like https://app.unlock-protocol.com/event/your-event-or-subscription-title
3. To find the Icebreaker event page, the web address is similar to the Unlock web address. It should look something like https://app.icebreaker.xyz/unlock/event/your-event-or-subscription-title
4. Go back to the Unlock event page, click on settings, and update the event description. Add a line with instructions and a link to the Icebreaker page. Something like this takes advantage of Unlock’s markdown feature: See [Icebreaker](https://app.icebreaker.xyz/unlock/event/your-event-or-subscription-title) for post event networking.

This isn’t Google Analytics level of data harvesting, but we don’t want that. It’s creepy.

By using Unlock + Icebreaker, attendees, partners and coordinators have onchain data, in the form of NFTs for wallets that RSVP’d, that can be used for retroactive recognition, and contact information for Icebreaker accounts that RSVP’d, which has only been shared with permission, and can be used for post event networking.

Note: I’m not getting paid, nor receiving some kind of kick back, by writing this post. Friends asked me to write a sort of play book about what I’ve been doing with Unlock + Icebreaker, so here it is.